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While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.

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More and more of us insist on outsourcing our love-lives to spreadsheets and algorithms.

According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.

A total of 53% of US participants admitted to having lied in their online dating profile.

Women apparently lied more than men, with the most common dishonesties being about looks.

Over 20% of women posted photos of their younger selves. Their most common lies revolved around their financial situation, specifically, about having a better job (financially) than they actually do.

More than 40% of men indicated that they did this, but the tactic was also employed by nearly a third of women.

The popularity of online dating is being driven by several things but a major factor is time.

Online dating presents an effective solution to a serious problem.

Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.

Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.

According to research conducted at Michigan State University, relationships that start out online are 28% more likely to break down in their first year, than relationships where the couples first met face-to-face. Couples who met online are nearly 3 times as likely to get divorced as couples that met face-to-face. While the overwhelming majority of romantic relationships still begin offline, around 5% of Americans that are currently in either a committed relationship or marriage, suggest that they did in fact meet their significant other online.

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